
Dov Herdan
Founder & Chief Magician
Dov brings almost four decades of board-level experience across finance, technology and business development. He has worked as a CEO, COO and CFO, built businesses from start-up through growth and listing, and held executive and non-executive board roles.
At Magic Impact, he focuses on commercial outcomes, operating models and turning complex business problems into clear, investable improvement plans.
He has an MBA, qualifications in Australian Tax, Corporations & Securities Law, as well as degrees in Engineering and Computer Science, all completed with distinction.
Dov lives in Sydney with his wife, 2 sons and a beagle. When not building companies, Dov is hooked on aviation and flies #4 in the Freedom Formation Display Team. He also tries to find time for golf.

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